MIA - DAUNTLESS PR

Get major bookings on TV, radio, podcasts, magazines and press in only 15 minutes a day!

You can get consistent and meaningful bookings on podcasts, TV, radio and in magazines and newspapers without a huge budget and in as little as 15 minutes a day.

Yes, you can get booked in media such as Psychologies, This Morning, Forbes, Huffington Post, Business Insider, The Telegraph, Red and so much more, reaching huge new audiences on repeat with a time investment of only 15 minutes a day.
“Hmm, OK Luana… how does it work then?”

1. You join our online community for badass support

Once you are registered, we add you to our exclusive online community where all of the magic happens. You’ll be given access to the many requests we get from journalists and producers on a daily basis who are looking for people just like you and will have access to the experts at #TeamDauntless as well as being surrounded by inspiring, supportive people who are on the same mission as you.

2. Getting started

We get you set up with your course portal where you will find simple, step by step video training on what to do next.

Here’s our 3-step process:

The credible celebrity

So, first of all, you need to transform from another expert into a CREDIBLE celebrity with a sterling reputation.

We work closely with you to make this happen rapidly, so that not only are you more appealing to the media but also to your ideal clients.

Time to S.H.I.N.E synthesiser

Now, for you to become in- demand in the media and to further increase the trust factor, you need the ability to SHINE in your interviews.

We work on speech, habits in interviews, how to navigate your way out of sticky situations and how to be in the right energy.

The pitch and get rich PR plan

Our pitch and get rich PR plan has been tried, tested and developed over the past decade and has had phenomenal results.

It guides you through our simple process for creating angles, knowing who to contact, when and how to write an effective pitch. This is what gets the bookings flying in!

We don’t just leave you to it though. Every week, you get the opportunity to jump on a pitching clinic to brainstorm ideas, to ask any questions, for feedback on your pitches, for the best contacts for you to be sending your pitches to and so that we can support you with anything else you need before, during and after your bookings.

3. Get booked!

You complete your quick & easy daily actions in 15 minutes. We’ve done the boring, time-consuming bits so that you don’t have to. All you do on a daily basis is rock up in the group, check our posts to see what journalists have come to us that day looking for someone just like you or what call outs our team have found while they’ve been scouring the internet.

4. SHINE!

You turn up to your bookings and shine, fully confident and knowing how to handle any situation that could arise due to the preparation and practice with us in advance.

5. Repeat, repeat, repeat…

The reason is works so well is this:

We’ve already done the time-consuming stuff leaving you to go straight to the result

We’ve built solid relationships with the gatekeepers who make the decisions that can lead to you reaching millions of people with your message. You can now just tap into our network. The reason you’ll be sending many of your pitches to Dauntless PR as opposed to directly to the journalist, host or producer is simple- they can get thousands of emails a day and are not going to open every one. What do you do when your inbox is crammed full of messages? Let me guess…

1. You scan through and see WHO they are from

2. You scan the subject line to see WHAT it’s about

Well, so do they.

So, what happens next? They see the email is from Dauntless PR, they know we only ever send them top quality stories and experts and so they are way more likely to open our emails. On top of that, your email subject line (and pitch when they open) is rock solid as it’s been passed by us and we know what gets picked up.

This gets you rapid results.

Our process is simple and direct

We’re not going to spend months planning with you before you even send a pitch. If you are somebody who is super organised and needs everything to be perfect before taking action, this won’t be for you. With Dauntless PR, you’ll be following a LOOSE plan and taking fast action WHICH GETS WAY BETTER RESULTS because:

1. If you try to stick to a rigid plan in PR, you are going to be missing a lot of opportunities than if you have a loose plan, your eyes wide open and can navigate your way as you go. Things change every day in the press and you never know what’s going to be the next hot topic that you can tie into or when a big story is going to burst that you can comment on from an expert’s perspective.

2. Speed beats perfection in media every time. The person who is hanging back waiting for everything to be perfect will miss so many amazing opportunities, while the person who is bold and taking imperfect action is making waves. We know this through the 50+ years of culminative experience of our key team members.

Tap into our decades of experience and vast expertise instead of spending years figuring it out on your own

Look, you can go alone and, if you stick at it, you’ll probably get yourself some media. But, from what I witness, most people don’t. The uplevelling process that comes with allowing yourself to be seen on this scale is huge and most people will fall into self-sabotaging patterns that prohibit them from rising to new height.

Most won’t persevere enough to get booked in the first place and others will get one or two bookings before forgetting about it. Also, it ends up being just a vanity exercise as most don’t know how to convert their media into paying clients, which is something we also help you with.

Which brings me to my next point:

Be fully supported before, during and after your interviews/appearances

Believe me when I say that with Dauntless PR, you’ll be supported like nowhere else. We don’t just help you get booked and leave you to it. We are there to support you, guide you and to very lovingly kick your arse to make sure you get the visibility you deserve and are consistent. Getting one or two media pieces is not the aim here, it’s for you to develop omni presence- the perception of being everywhere at once (even if you’re at home playing with the kids or at the beach sipping a cocktail).

Get Rapid Results

When clients join us, most tend to get very quick results. Like Menopause coach, Leigh Campbell, who joined us and within days got booked for The Independent, Daily Mail and Yahoo News. Her features were released within her first week resulting in tons of messages from her ideal clients which led to 4x new clients and other incredible opportunities that have led to other forms of revenue!

Here’s what Leigh has to say:

“Since starting with Dauntless PR I’ve been featured in The Independent, Daily Mail and Yahoo … and that was week one!

It has raised my visibility as a menopause expert and psychotherapist hugely and the background support is great. The team are always there to guide, support and give you a loving kick in right direction if needed. I’ve been in my business a long time and rarely do you get the results and help that is promised and I’m delighted that I joined Dauntless PR.

I’m blown away to be honest … I love their genuine support, right from initial chat through to now … a fabulous team!”

Here’s what you can expect when you join our Media Impact Accelerator program:

Get booked for top media such as The Telegraph, Forbes, ITV’s This Morning, Psychologies, Red, Ch4’s Steph’s Packed Lunch, Men’s Health and many more!

Learn how to use your media to effectively grow your business

Learn advanced interview techniques used by a list actors

Support before, during and after bookings by our team of experts

More cost effective than DFY

Huge results in only 15 minutes a day

Weekly pitching clinic with top UK journalist

Clear, simple step by step video training

Access to daily journalist requests with DFY submission

Access to supportive online community

Monthly 1:1 call with #TeamDauntless

“OK, Luana, this sounds great but what’s it going to cost me?”

First, imagine that you’re placed in front of an audience of… 1 million. You can easily do that within the next month. What’s the price point on your offer and how many more are you likely to sell?

Then imagine you’re featured in something amazing and you can bring it back into your eco system to warm up your existing audience and to take your ‘on the fencers’ onto the right side of the fence?

What about these people who are Googling you and seeing what comes up, how is there perspective going to change now that you are being endorsed by celebrities and brand names they recognise?

The investment for this is only £4997 (or 12 x £497) … and for that, you get a lifetime of PR!

Yep, you get lifetime access to the training materials and support but that’s only if you jump in sooner rather than later. We are planning to switch to 12-month contracts in the future so anyone registering after that (no set date yet!)
will need to renew every 12 months.

Right now, though, you can get everything you need for your PR for a lifetime for a one-off fee
(or 12 x easy payments if you prefer a plan).

Let’s compare that to other ways of reaching your audience!

Social media

I’m a huge fan of social media, this isn’t intended to replace what you’re doing on the socials but to amplify it!

Sticking to the socials alone works to a point but you are typically only reaching your own audience and the algo Gods limit your reach because they want you to pay for ads. Also, it’s pretty dangerous to rely solely on platforms that are not ours- the rules can change or we can get kicked off at any point.

Ads

Paying for ads can be a pretty good way of reaching your people. However, by paying for ads, whether that’s on Facebook, Linkedln, Google or on TV and in magazines, you are looking at some serious investment to be reaching the same number of people that you would through earned media. It’s not unusual for our members to get their report from their latest press campaign showing that it would have cost them 6 or even 7 figures to buy ads in the places they’ve been featured. And, remember, they have lifetime access and can repeat the process every month for a lifetime.

Now, this is where it gets crazy!

Did you know a 30-second ad on national TV, depending on location, can cost you anywhere between £4500- 272,000 ($5656- 340,000)? A 30 second ad. 30 seconds.

Compare that with our clients. Let’s take founder of Sanomentology, Martin Rothery, for example. By following our Media Impact Accelerator system he booked a spot on ITV’s This Morning where he got to not only talk about his business but give a live demonstration to the hosts, Phil and Holly.

So, if we stick to the low end of ad pricing, that would have cost him £45,000 ($56,448) and would it have been as effective? Well, he wouldn’t have had two of the UK’s most loved celebrities endorsing him and being moved (on air) by the experience he gave them. And it certainly wouldn’t have led to the other incredible opportunities that came as a direct result, such as BBC radio and Daily Mail amongst others. He reached an audience of 62 million in a 2-week period and his credibility was boosted so much that he then went on to open his own college!

Here’s what Martin has to say about his experience:

“62,000,000 People! That was my PR reach in just 2 weeks thanks to Luana Ribeira and her amazing team. In just 2 weeks I featured on This Morning, BBC Radio, the Daily Telegraph, the Daily Mail, the Derbyshire Times (twice), The Derby Telegraph and MSN.

If you want some great PR, and you probably need it, then Dauntless PR are the bee’s knees.

Don’t think about it, get in touch and let them spread your brand, your business, or whatever you need!”

Pay to play

Pay to play can be cool as long as it’s the model of that outlet. There are a lot of dodgy pay to plays out there where contributors to big outlets have sold spots for features which go against the rules of that outlet- sometimes charging up to $10k. These are best avoided- you have no security, risk them being pulled at any point and I highly doubt you’d get a refund as it’s nothing to do with that particular publication.

But, let’s assume you’re going to pay to play in a way that’s legit. You’ll get the reach, sure, but there is one key thing that will be missing that you only get in media that is earned. And that is the number 1 main reason to go for PR. The thing that will make your marketing and sales process super easy. The thing that will have your fuck yes clients clamouring to work with you…

“Fuck sake, Luana. What is it?”

The trust that comes with your authority being boosted at such a scale. Lack of trust, being the main reason why your on-the-fencers haven’t taken the leap yet regardless of what they might say (but you already know that).

So sure, you can pay to play but most of the time it’s going to cost you MORE than what we are offering for a lifetime of earned media which is going to boost your credibility on repeat, and keep lifting you to greater and greater heights, as well as giving you amazing reach.

With Media impact Accelerator, you can build your authority to such a scale that you can become the go-to name in your industry whenever your topic is mentioned. I’m not talking A-list fame here (though you could do that if you wanted) but what we focus on is getting your personal brand widely known and trusted within your niche which will result in amplifying your marketing and sales system so that you can easier call in your ‘fuck yes’ clients to work with you.

Beyond that, you can freely share your message with the world, creating a huge impact for those who are not in a position to work with you right now. I’ll never forget the first time someone from the other end of the globe contacted me after a TV appearance to say they were planning suicide but seeing my interview had given them hope. Fuck! Even without taking the financial gain, boost in credibility, becoming better known as an authority on my topic and my business growing into account… knowing I’d created a powerful shift in that one person made it all worthwhile.

You’ll never really know the impact you will be able to make. Together, we’ll be setting off a huge ripple effect of change. Going back to that person who contacted me- his shift won’t only have affected him but also his friends, family and future generations. That’s just one person out of the 2 million who saw my interview that day, I don’t even know who else made changes.

So, you see… as much as this will be absolutely life changing for you, it will also be life changing for your people- the people you can help who are, right now, waiting for you to show up with your message.

“Yeah, Luana but there’s lots of people talking about my topic. Why would they listen to me?”

Because it doesn’t matter how many people are talking about your topic, none of them are YOU, with your exact outlooks, knowledge and experience. Some people will need to hear it, specifically, from you.

“OK, so who is this for?”

If you’ve got to this point, I’m going to assume that you are a coach, entrepreneur or an artist of some sort who is building a personal brand and want to create a positive impact in the world.

“If I apply, will I definitely be accepted?”

No, we don’t accept all applicants. We only work with people if they fit the above criteria, but also:

If we know with 100% certainty that they will get incredible media bookings by following our system

We fully believe in their message and vision

They are not selling something that causes harm to any living being

They want to create a positive impact and share their stories from a place of power (as opposed to wanting publicity to get revenge, for example)

They do not promote hate, whether that’s in the media, on their socials or in private. This includes judgement based on race, sexuality, religion

How many bookings and features am I likely to get?

The number of bookings vary from person to person and are dependent on a number of factors including how consistent you are. When people are consistent, they average a booking a week.

What type of bookings am I likely to get?

Again, there are many factors that come into play as to what you will be booked for and what features you will get, but you’ll be going for a combination of TV, radio, podcasts, magazines, books and news, both online and in print.

Who do you receive enquiries from?

Forbes, Huffington Post, Daily Mail, The Sun, Hello, ITV News, The Guardian, The Telegraph, Men’s Health, Psychology Today, Stylist, Women’s Running, Express, Real Business, Natwest Business Hub, Luxury Lifestyle, UK Mum, This Morning and more!

I don’t really have a story that the media would be interested in.

A lot of people think that, but believe me, you do. Some people have obvious rags to riches stories and some need more creativity to dig out a story that is relevant and interesting to the press, but there is always a story and we will find it- that’s a promise, it’s the first thing we’ll do. You’ll be surprised!

What if I don’t get featured?

If you don’t get an offer in the first 30 days and you’ve followed all our advice, you get your money back.

The worst-case scenario is that you don’t get featured, get a bunch of new marketing materials that you are welcome to continue using and get a full refund. This has never happened btw– we only work with people who we are super confident we can get the results for.

Well, duh... it’s a no brainer then, isn’t it!

You said it!

What’s the next step then?

Remember

You weren’t born to be ordinary

You were born to shine!