First, imagine that you’re placed in front of an audience of… 1 million. You can easily do that within the next month. What’s the price point on your offer and how many more are you likely to sell?
Then imagine you’re featured in something amazing and you can bring it back into your eco system to warm up your existing audience and to take your ‘on the fencers’ onto the right side of the fence?
What about these people who are Googling you and seeing what comes up, how is there perspective going to change now that you are being endorsed by celebrities and brand names they recognise?
The investment for this is only £4997 (or 12 x £497) … and for that, you get a lifetime of PR!
Yep, you get lifetime access to the training materials and support but that’s only if you jump in sooner rather than later. We are planning to switch to 12-month contracts in the future so anyone registering after that (no set date yet!)
will need to renew every 12 months.
Right now, though, you can get everything you need for your PR for a lifetime for a one-off fee
(or 12 x easy payments if you prefer a plan).
Let’s compare that to other ways of reaching your audience!
I’m a huge fan of social media, this isn’t intended to replace what you’re doing on the socials but to amplify it!
Sticking to the socials alone works to a point but you are typically only reaching your own audience and the algo Gods limit your reach because they want you to pay for ads. Also, it’s pretty dangerous to rely solely on platforms that are not ours- the rules can change or we can get kicked off at any point.
Paying for ads can be a pretty good way of reaching your people. However, by paying for ads, whether that’s on Facebook, Linkedln, Google or on TV and in magazines, you are looking at some serious investment to be reaching the same number of people that you would through earned media. It’s not unusual for our members to get their report from their latest press campaign showing that it would have cost them 6 or even 7 figures to buy ads in the places they’ve been featured. And, remember, they have lifetime access and can repeat the process every month for a lifetime.
Now, this is where it gets crazy!
Did you know a 30-second ad on national TV, depending on location, can cost you anywhere between £4500- 272,000 ($5656- 340,000)? A 30 second ad. 30 seconds.
Compare that with our clients. Let’s take founder of Sanomentology, Martin Rothery, for example. By following our Media Impact Accelerator system he booked a spot on ITV’s This Morning where he got to not only talk about his business but give a live demonstration to the hosts, Phil and Holly.
So, if we stick to the low end of ad pricing, that would have cost him £45,000 ($56,448) and would it have been as effective? Well, he wouldn’t have had two of the UK’s most loved celebrities endorsing him and being moved (on air) by the experience he gave them. And it certainly wouldn’t have led to the other incredible opportunities that came as a direct result, such as BBC radio and Daily Mail amongst others. He reached an audience of 62 million in a 2-week period and his credibility was boosted so much that he then went on to open his own college!
Here’s what Martin has to say about his experience:
“62,000,000 People! That was my PR reach in just 2 weeks thanks to Luana Ribeira and her amazing team. In just 2 weeks I featured on This Morning, BBC Radio, the Daily Telegraph, the Daily Mail, the Derbyshire Times (twice), The Derby Telegraph and MSN.
If you want some great PR, and you probably need it, then Dauntless PR are the bee’s knees.
Don’t think about it, get in touch and let them spread your brand, your business, or whatever you need!”