First, imagine that you’re placed in front of an audience of… 1 million. You can easily do that within the next month. What’s the price point on your offer and how many more are you likely to sell? Then imagine you’re featured in something amazing and you can bring it back into your eco system to warm up your existing audience and to take your ‘on the fencers’ onto the right side of the fence?
What about these people who are Googling you and seeing what comes up, how is there perspective going to change now that you are being endorsed by celebrities and brand names they recognise?
The investment for this is £20,000 for 12 months of fully done for you PR. We can arrange payment plans and the team will be happy to discuss this with you if we are able to offer you a VIP spot.
Let’s compare that to other ways of reaching your audience! Social media I’m a huge fan of social media, this isn’t intended to replace what you’re doing on the socials but to amplify it! Sticking to the socials alone works to a point but you are typically only reaching your own audience and the algo Gods limit your reach because they want you to pay for ads. Also, it’s pretty dangerous to rely solely on platforms that are not ours the rules can change or we can get kicked off at any point.
Paying for ads can be a pretty good way of reaching your people. However, by paying for ads, whether that’s on Facebook, Linkedln, Google or on TV and in magazines, you are looking at some serious investment to be reaching the same number of people that you would through earned media. Plus, it’s not as effective as earned media because people, typically, don’t trust ads and will seek to avoid them.
Think about how you see ads most people will fast forward through ads if they can and there are even options with both TV and other media outlets where people can pay for an ad free experience PR gets you in content that people WANT and CHOOSE to consume. While they will not give you the credibility that PR does, they will give you reach, so let’s explore! It’s not unusual for our members to get their report from their latest press campaign showing that it would have cost them 6 or even 7 figures to buy ads in the places they’ve been featured. And, remember, they have lifetime access and can repeat the process every month for a lifetime. Now, this is where it gets crazy! Did you know a 30 second ad on national TV, depending on location, can cost you anywhere between £4500- 272,000 ($5656 – 340,000)? A 30 second ad. 30 seconds.
Compare that with our clients.
Let’s take founder of Sanomentology, Martin Rothery, for example. He booked a spot on ITV’s This Morning where he got to not only talk about his business but give a live demonstration to the hosts, Phil and Holly. So, if we stick to the low end of ad pricing, that would have cost him £45,000 ($ 56,448) and would it have been as effective? Well, he wouldn’t have had two of the UK’s most loved celebrities endorsing him and being moved (on air) by the experience he gave them. And it certainly wouldn’t have led to the other incredible opportunities that came as a direct result, such as BBC radio and Daily Mail amongst others. He reached an audience of 62 million in a 2 week period and his credibility was boosted so much that he then went on to open his own college!
Here’s what Martin has to say about his experience:
“62,000,000 People! That was my PR reach in just 2 weeks thanks to Luana Ribeira and her amazing
team. In just 2 weeks I featured on This Morning, BBC Radio, the Daily Telegraph, the Daily Mail, the Derbyshire Times (twice), The Derby Telegraph and MSN. If you want some great PR, and you probably need it, then Dauntless PR are the bee’s knees. Don’t think about it, get in touch and let them spread your brand, your business, or whatever you need!”
Pay to play
Pay to play can be cool as long as it’s the mod el of that outlet. There are a lot of dodgy pay to plays out there where contributors to big outlets have sold spots for features which go against the rules of that outlet sometimes charging up to $10k. These are best avoided you have no security, risk them being pulled at any point and I highly doubt you’d get a refund as it’s nothing to do with that particular publication.
But, let’s assume you’re going to pay to play in a way that’s legit. You’ll get the reach, sure, but there is one key thing that will be missing that you only get in media that is earned. And that is the number 1 main reason to go for PR. The thing that will make your marketing and sales process super easy. The thing that will have your fuck yes clients clamouring to work with you…
“Fuck sake, Luana. What is it?”
The trust that comes with your authority being boosted at such a scale. Lack of trust, being the main reason why your on the fencers haven’t taken the leap yet regardless of what they might say (but you already know that)
So sure, you can pay to play but most of the time it’s going to cost you MORE than what we are offering for a lifetime of earned media which is going to boost your credibility on repeat, and keep lifting you to greater and greater heights, as well as giving you amazing reach.
With VIP Media impact Accelerator, you can build your authority to such a scale that you can become the go to name in your industry whenever your topic is mentioned. I’m not talking A list fame here (though you could do that if you wanted) but what we focus on is getting your personal brand widely known and trusted within your niche which will result in amplifying your marketing and sales system so that you can easier call in your ‘fuck yes’ clients to work with you.
Beyond that, you can freely share your message with the world, creating a huge impact for those who are not in a position to work with you right now. I’ll never forget the first time someone from the other end of the globe contacted me after a TV appearance to say they were planning suicide but seeing my interview had given them hope. Fuck! Even without taking the financial gain, boost in credibility, becoming better known as an authority on my topic and my business growing into account… knowing I’d created a powerful shift in that one person made it all worthwhile.
You’ll never really know the impact you will be able to make. Together, we’ll be setting off a huge ripple effect of change. Going back to that person who contacted me his shift won’t only have affected him but also his friends, family and future generations. That’s just one person out of the 2 million who saw my interview that day, I don’t even know who else made changes.
So, you see… as much as this will be absolutely life changing for you, it will also be life changing for your people the people you can help who are, right now, waiting for you to show up with your message