I loved doing this interview on Talk TV last week about the royals and their PR strategy!

Becoming a go-to expert for celebrities is a key piece of our strategy at Dauntless PR. They get huge media attention because people, whether they admit it or not, are fascinated by people who are high profile. These pieces have a higher tendency to go viral too, where they spread across media platforms like wildfire giving you huge visibility. From a psychological perspective associating yourself with high profile figures boosts your credibility- ‘they are trusted to advise (insert high profile person they admire here) so they must be exceptional. The other thing is, almost like the halo effect, their authority and credibility can transfer onto you by association. This can add a feeling of exclusivity and prestige to your brand making your services more desirable