Is PR For You?

PR can bring some amazing benefits, including building your visibility, credibility and authority. But we’ll be the first to admit that PR isn’t right for everyone. So how can you tell whether it’s the best next step for you and your business?

First, imagine that you share a story which is important to you and it goes viral. Here’s what might happen:

In other words – people know your name. People know who you are and what you do. You’re respected as a leader in your field. People quote you as an expert. People look up to you. People want to be like you.

So, to answer the initial ‘is PR for you’ question, I would reply with a question of my own…


the WORLD?

You might already have a sizeable audience on social media, but you want to reach more people who aren’t already in your orbit. You might only have a modest following on your platforms, but you know that what you do is important and what you say deserves to be heard not by hundreds of people but by MILLIONS.

Most of our clients come to us with decades of experience and all kinds of qualifications under their belts. What they do is amazing and they make a huge impact on those they work with. However, they share one problem – not enough people know they exist. They see others in their niche who have become household names and wonder how they can do the same. They know they can make a real difference but feel like they are constantly having to prove their credibility and build trust with potential clients. They believe they could be doing even more if they could get themselves and their expertise in front of more of the right kind of people.

At Dauntless PR, we help entrepreneurs, coaches, therapists, experts and business owners to stop hiding in the shadows and step into the spotlight where they can really make a difference. It’s our mission to help you be seen.

As the sales trainer and entrepreneur Grant Cardone once said: “Obscurity is a bigger problem than money. You can’t get anywhere flying under the radar.”

For example, let’s say you’re some kind of coach, consultant or therapist – a relationship coach, for argument’s sake. I just did a search on LinkedIn for ‘relationship coach’. Take a look at this: 1,650,000 results! That’s a lot of people doing the same thing as you and competing for the same clients.



and start being noticed?

Answer: through the power of mass media – PR. We have a very specific method to both get you noticed – and keep you being noticed. We implement a strategy called ‘Mass Omnipresence’…

This strategy isn’t about getting 100,000 followers on Instagram (although that can happen too). It’s about leveraging the power of traditional mass media to share your story with millions of people. We encourage you to tell both personal and business stories as well as give your expert viewpoint and opinions in everything from regional press and niche publications to huge online news sites and major TV shows. This power of social proof – other people talking about you – has a bigger effect on your credibility than almost anything else you can do.

If you were to enrol with us as your PR agency today, here’s what would happen next:

We Uncover Your


On a one-hour call with our resident journalist, we will learn all about you, your expertise and the stories and perspectives you want to share with the world.

This is so we can write compelling pitches which will grab the attention of journalists and producers and make them eager to speak to you themselves.

The stories we pitch to the media on your behalf will always be authentic to you. We’ll never push you into sharing something you’re not comfortable with or ask you to be someone you’re not.

When you join Dauntless, we become your biggest cheerleaders and we will always celebrate the things about you which make you unique.

For example, Juliet Owen-Nuttall is a fertility coach from the UK. She helps women over 40 get pregnant without IVF. As she explains in the video below – she invested more than £20k in traditional well-meaning marketing coaches, who told her to market her services in a certain way.

Expensive ads ended up burning a hole in her pocket and only sent her bad leads who she didn’t resonate with. After we shared the raw, emotional story of Juliet’s infertility journey far and wide around the world, she found that women just like her started reaching out and requesting her help. Her business grew 100% and she was able to switch off her ads!

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Every single day, the Dauntless team is talking to and building relationships with journalists working at the very media outlets you want to appear in. They come to us from all over the world to find experts, case studies and stories they know their audience will love.

In a typical day, our inbox is flooded with between 70 and 100 requests from journalists, offering potential opportunities to our clients. Why do we get this many? Because collectively as a team, we have decades of experience.

We’ve sent great stories to journalists everywhere for years. They trust us and we understand exactly what they’re looking for, so they keep coming back for more.

We’re talking to these journalists anyway, but if you join us, we’ll be talking to them about YOU.

Iman Gatti is a certified grief coach from Canada who got featured in Fortune, Business Insider, Newsweek, Closer, Mashable, Popsugar, Metro UK, HuffPost, Pick Me Up and many more – reaching an audience of more than 500 million. As a result, her TikTok following soared to over 11,000.

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We Pitch The Opportunities

That Suit You

When you work with Dauntless, we never push you into doing anything that doesn’t feel right for you or your brand. We offer you opportunities and it’s up to you which ones you go for.

Unlike many traditional PR firms, which will spend the first three months planning and preparing you, we start pitching you straight away.

We can’t promise instant fame but we do pride ourselves in taking action quickly and getting FAST results.

For example, in just two weeks, UK Therapist Martin Rothery was featured on This Morning, BBC Radio, The Daily Telegraph, The Derbyshire Times (twice), The Derby Telegraph and MSN.

You Get Featured in

Cool Stuff

We get you featured in a glorious mixture of media as we have found this gets our clients the best results.

The people we work with appear on TV, radio and podcasts as well as in magazines, newspapers, digital news outlets and industry-specific publications all over the world.

And while we get our clients featured in well-known outlets, we don’t make the mistake of underestimating the power, influence and reach of the many mid-tier publications entertaining, informing and inspiring audiences across the globe.

Lyndsey Murray is a sex therapist from Texas and explains “My favourite placements are Forbes, Woman & Home, Cosmo and Vice, but honestly there are so many more – these are just the first ones to come to mind.“

When Lyndsey came to us she was an exceptional therapist doing amazing work but outside Dallas where she practiced, no one knew she existed. She has now filled up her 1-1 slots and created a group programme to deal with all the extra demand.

She has reached an audience of more than one billion people with her expert advice on sex and relationships.

Not only that, her confidence has grown and she now truly sees herself as the expert and leader that she is.

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Lyndsey came to us as a highly competent therapist who was only known locally in Dallas.

She has now filled up her 1-1 slots and has created a group programme to deal with all the extra demand.

She has reached an audience of over one billion people with her expert advice on sex and relationships.

Not only that, her confidence has grown and she now truly sees herself as the expert and leader that she is.


Over and Over Again!

PR builds on momentum and the more you are featured in the media, the more journalists will be clamouring to feature you in their articles and on their shows.

This not only helps you to grow your business and social media following but can also lead to other opportunities such as speaking gigs, awards and brand collaborations.

Kendra Capablo was already a successful couples therapist in the USA when she came to us.

However, she wanted people talking about her and knowing her name across the globe – and she knew she couldn’t do that with just the occasional news article here and there.

She’s been featured in a long list of publications everyone has heard of – including Forbes, Cosmopolitan, Elle, MSN, Newsweek and Women’s Health.

In just 8 months, she reached an audience of almost 1.5 billion with her message.

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Now Kendra is seen globally as a leading expert in her field. She has a level of credibility above that of the average therapist – because of her Mass Omnipresence.

Now imagine for a moment what it would be like if you were to have this for yourself…

Your audience sees you all the time in print, online and on TV, radio and podcasts…

As a result, they find themselves thinking…

WOW! This person is


That’s the power of Mass Omnipresence.

It’s not about sharing one story in one dream publication.

It’s about being featured over and over again in all kinds of media, all over the world.

This is exactly what happened to Russian violinist and music coach Dmitry Badiarov. We got him featured on Dutch TV channel RTL, countless high-level podcasts, on NBC, and in the Daily Herald, RAL, and Chicago Tribune.

People started to see him everywhere.

As a result, they began to view him in a different light. “If everyone is talking about this person, they must be worth talking about.” As he describes in the video below, he suddenly found that high-level coaching clients started coming to him:

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Despite describing himself as a shy guy who definitely doesn’t want to be famous, he loved this experience.

Because he can still walk down the street without being recognized – his daily life hasn’t changed.

But now he is recognized and rewarded in his professional life as the expert that he is. And you know what else is cool?

You don't have to

niche down!

The first thing every marketing coach tells you is ‘you have to niche down!!!!’

Now we don’t disagree with this – niching down can be a very effective way to laser target an audience.

However, you don’t have to.

As we saw above with Juliet – when we helped her tell her story in the right way, her ideal coaching clients started reaching out to her.

Leigh Campbell – who has since sadly passed away – was told by other PR firms and marketers to ‘tone it down‘.

Don’t wear red lipstick.

Be less intimidating.

Be less… of yourself!

We stick two fingers up to that. If anything…

We amplify the unique things

that make you you…

and build your PR all around that!

In Leigh’s first week with us, she was featured in The Independent, the Daily Mail, and Yahoo.

She told us ‘it has raised my visibility as a menopause expert and psychotherapist hugely and the background support is great’.

US children’s author and LGBTQ advocate Cassie Brooks went from – in her words – being a ‘no-name’ to a leader in her community after we helped her tell her story – as she explains below:

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Denise Damijo, Helena Phil, Martin Sharp, Andy Harrington, the list goes on – all different people, in different industries but the same end result – we shone a light on their powerful individual stories and they found that great things happened.

You see, everybody has a powerful story within them. And when we help you uncover yours and tell it to the world, people will reach out and connect.

This is what dozens of our clients experience and you could be next. If you want to stop being the world’s best-kept secret and make a global impact instead, we can help.

At this point you’re probably wondering what your options are and how much it all costs.

I’ll lay that out clearly for you in a moment, but first, a quick word about me…

I'M Luana Ribeira, the founder of Dauntless PR.

Although I have a Portuguese name, I’m actually from Wales.

After suffering a horrible experience being trolled online in 2011 (a story for another day – ask me if you’re curious!), I decided enough was enough. I needed to control what was being said about me.

So, I threw myself headfirst into the world of PR.

Despite having no history or track record in the business, I somehow made connection after connection. Some of those connections are now lifelong friends.

As a result, I found myself being featured in the media on a regular basis – and I was able to take back control.

Some years later, I realized if I could help myself, I could help others too. And that’s when I hired a team of experts with decades of experience and set up Dauntless PR.

We aren’t just here to put another billion in the pockets of the world’s biggest corporations.

It’s our mission to help good, talented people get the visibility and recognition they truly deserve.

Here’s how it works…


Option 1

Our VIP 'done for you' service

Price: £25k/year or £2200/month on a pay as you go basis

We’ll get you featured in a wide range of media including TV, radio, newspapers, magazines, podcasts, major websites and industry-specific publications.

We guarantee 52 placements over the course of a year – the equivalent of one a week – and we have always exceeded that number.

We do all the hard work for you, so you can focus on what really matters – sharing what you have to say with the world. Here’s how it works

Step 1: We’ll learn all about you

As described earlier, our resident journalist will interview you and uncover your most compelling stories and perspectives. This takes an hour and we do it as soon as we can after you enroll. This call helps us develop your PR strategy and start pitching you to the media outlets you want to appear in.

Step 2: We’ll match you with journalists

Every day, we get between 70-100 incoming requests from journalists all over the world asking for stories and expert contributors. We’ll match you to the opportunities which are a great fit for you. We’ll then keep you in the loop by messaging you on your preferred platform so you always know what is happening.

Step 3: We’ll pitch your stories far and wide

We never sit back and wait for journalists to come to us, we will proactively pitch you to all your dream publications and make sure your stories and messages are heard by the people you want to reach.

Step 4: Get featured in cool stuff

You’ll see featured in media all over the world, again and again and again. And we will monitor where you appear for you so you’ll never miss a thing.

Step 5: Wash, Rinse, Repeat!

We repeat this process every single day. Simple! You also get these bonuses to help you maximize the benefits of your media coverage.

Simple! You also get these bonuses to help you maximize the benefits of your media coverage.

Bonus 1: Rock Solid Identity

We get you rock solid in your identity, so that even when you’re the ONLY one speaking your truth, we show you how to blow people out of the water respectfully, and without losing your cool.

Bonus 2: Media Training

We help you work out exactly what to say on TV, radio and podcasts, so even the toughest interviewer can’t trip you up. We also help you learn to make the most of every interview so viewers and listeners are keen to find out more.

Bonus 3: Monetize your media

We have a number of very smart techniques to make sure your media coverage is working hard on your behalf and helping you reach your business goals. We’ll show you them all!

Entry to Media Impact VIP is by application only.

Option 2

Our Media Impact Accelerator 'done with you' service

Price: £5k/year or £500/month on a pay as you go basis

You’ll get featured in the same kind of media outlets as our VIP clients and follow a similar process.

The only difference is that you’re in the driving seat and achieving these results for yourself with our support, expertise, and guidance.

Here’s how it works…

Step 1: A one to one call with our resident journalist
Just like our VIP clients, you’ll have a one to one call with our in-house journalist. She’ll interview you about your business journey before writing for first pitch, ready to be sent out to journalists.
Step 2: We’ll give you access to amazing media opportunities
We get between 70-100 incoming requests from journalists every day all over the world asking for stories and expert contributors. We post the opportunities we think will be relevant and beneficial to our clients in our Facebook group. You simply tell us which ones appeal to you, and send us the information we need so we can pitch you directly to the journalists.
Step 3: We teach you how to pitch yourself
We teach you everything you need to know to write your own compelling pitches which journalists can’t resist. You’ll be given expert feedback and guidance at every stage of the process. We’ll then help you pitch yourself to your dream publications by giving you the right contacts to send your pitches to.
Step 4: Get Featured in Cool Stuff
You’ll see yourself appear in media all over the world over and over again.
Step 5: Wash, Rinse, Repeat!
Repeat this process every single day. Simple! We’ll even be there to hold you accountable and encourage you on those days where you need a little motivation.
With Media Impact Accelerator, the bonuses are slightly different but no less cool than VIP.

Bonus 1: Your first pitch written for you by our resident journalist

Bonus 2: Access to a weekly pitching clinic.
You’re invited onto a weekly Zoom call with our resident journalist to ask any questions you have about pitching or dealing with journalists and get feedback and support with writing your own pitches.

Bonus 3: A monthly mock interview to help you shine
You’ll be able to come onto our monthly Dauntless Roast where you will be put through your paces by an actor playing the role of an interviewer from hell. Having this experience in a safe space and with the expert feedback of the team will help you develop your interview technique so you never end up thrown or tongue-tied during the real thing.

Bonus 4: Access to our amazing course on Kajabi
We’ve put together a comprehensive catalogue of training videos teaching you everything you need to know about not only securing media coverage but making sure it helps you reach your goals.

Bonus 5: Membership to a supportive Facebook community
When you join Media Impact Accelerator, you’ll also join a friendly Facebook community of like-minded people. Our members celebrate each other’s wins and our team are on hand to answer your questions and offer any support and guidance you need.

Bonus 6: The Get Booked for Forbes Masterclass
This video training will tell you the exact steps you need to follow to get yourself featured in Forbes

Bonus 7: The Get Booked for TedX Masterclass
Fancy sharing your message on stage in a TedX talk? Our masterclass will show you how.

Here's a handy comparison of our 2 offerings

"I'm interested in VIP/Media Impact Accelerator but I need to speak to someone to see if it's right for me"

We have limited space on our VIP programme and a high demand for spots. Due to this, we ask all potential VIPs to complete an application form first so we can check we are the right fit for each other. If we have a space available and we are able to offer you a spot, we will contact you to arrange a call.

If you’re interested in Media Impact Accelerator, you can enrol right now – however we recognise you may have questions, so you have the option to speak to us first if you like.

If you want more info on either offer, you can contact us directly on Whatsapp by clicking the button below:

When you open the chat, please give a little background about your business and what your goals are.

Or if you’d prefer to book a 1-1 call with us to discuss, you can do that instead
Will I be supported?

One thing that both our VIP and Media Impact Accelerator clients tell us is that they are shocked – in a good way – at how fast we respond and how helpful we are.

And at how they have quickly become part of a friendly community that feels like family.

When you join Dauntless, we treat you like a friend and support you every step of the way.

This is Suzanne Roynon. Suzanne is a Media Impact Accelerator client and has been with us since 2020.

As she says in the video below, she’s now a BBC guest expert, she’s been in hundreds of featured articles and she’s now on the speaking circuit. In fact, she’s spoken on the main stage at the Ideal Home Show, Grand Designs Live and the Clean and Tidy Home Show.

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Suzanne says this is all down to the training and support from Dauntless, which she describes as ‘exemplary‘. When you become part of the Dauntless family, you get to experience this for yourself.

Want to see more examples of recent media and

success stories?

Feel free to click over to our success stories page or take a look at our media wall.

Note that the media wall only contains a small percentage of our actual bookings, because many of our clients prefer to go ‘incognito’ and not tell the world they hired a PR agency.

If that’s the case for you, you can trust that your privacy is always safe with us.

Whichever option you take, we look forward to working with you together on the inside!