The one thing that sees people flying with PR

You’d be forgiven for thinking that the people who do best with PR are the ones with the best stories and the highest credentials.

Those things help, of course.

But when people are flying with offers coming out of their ears, reaching millions upon millions of people and effectively attracting their ideal clients into working with them there’s one thing that comes above all else.

And that is…

The attitude of ‘how can I help?’

As opposed to ‘what can I get?’

A subtle difference that has a HUGE impact