Trying to be selective with PR screws your reach more than you know

If you are happy to be featured in this outlet but not *that* one, did you know you’re killing your opportunities, not just with the audience of *that* publication, but potentially with many many more?

Let me give you an example…

I was in *that* publication.

I didn’t know where I was going to be because I released control of my story and trusted it would go where it needs to.

Also, because I didn’t give a fuck. I just wanted to get my message out there. I wanted to reach the people who needed my message regardless of which link they’ve clicked on the internet.

Because of this, I was then contacted by a talk show who invited me on. And another. Then a documentary, then another. Then I was offered a 2 year TV contract. The whole thing spread like wildfire… and that’s what we want!

Now, imagine I had held tightly to my story, turning my nose up at certain publications. That wildfire effect wouldn’t have happened. It wouldn’t have been allowed to and because of that it wouldn’t have been available for other outlets to pick up either.

Millions of people who I could potentially have impacted would have remained oblivious to what I had to say.

Henry, who found me on Facebook to say he was suicidal and my message gave him hope and the push he needed to change his life would never have heard what he needed to hear.

Laura, who had felt trapped all her life and told me my story had given her the confidence to do what she’d been wanting to do all her life but was afraid… may still be in the same position.

Sarah, who thought nobody would be interested in her story went on to get into 154 publications reaching hundreds of millions with her impactful message may not have done so either.

Names changed for privacy but you get my point.

It’s not about being in 1 publication so you can have a fancy logo to use on your marketing (which will arguably damage your credibility more than build it… but that’s a post for another day).

It’s about impact. It’s about getting your message in front of the people who need to hear it. It’s about developing mass omnipresence – this is what happens when people talk about you- imagine if the Kardashians refused to be in *that* outlet. You think you’d even know who they are? No. Because by hanging on too tightly and trying to control your stories- they are also unavailable to others.

If you want mass omnipresence, get stay laser sharp focused during your interview. Then let it go and trust it to reach the people who need it.