When you get interviewed on TV, it can feel like a bit of a whirlwind- it goes so fast!

That’s because they are under immense time pressure, especially for live TV. You have a very limited amount of time to get your message across.

The thing is – there’s a big difference between thinking an interview has gone well because you had a nice chat.

And having the skill to be able to speak directly to your ideal clients in a way that calls them in.

How to say things, that come across naturally, that makes them want to take action and check you out online (where your marketing takes over).

What can happen if you don’t have good media training is that people can watch your interview, think ‘That was cool!’ and forget about it a moment later.

What you want is for them to be compelled to find out more about you and to come into your world and there’s a specific process for that